Leading Minds is pleased to announce a two-day workshop on the innovative Blue Ocean Strategy (BOS) on June 25 and 26. Based on the international bestselling book of the same name by INSEAD professors W. Chan Kim and Renée Mauborgne, the BOS workshop promises to introduce businesses to as yet undiscovered new markets. It follows the underlining principle that running a successful operation is about making the competition irrelevant by exploring blue oceans and securing a new client base. With the mounting challenges facing companies around the globe as a result of the current economic crisis, the invaluable strategic tools garnered from this workshop ultimately translate into the generation of increased profits in a progressively harsh market.

Brought to you by Leading Minds, the region’s pioneering training firm, the workshop will undoubtedly prove a significant learning experience. Over the past five years, we have been dedicated to working closely with prominent organizations within a multitude of sectors to bring the latest in techniques and strategies aimed at revolutionizing business practices. It is for this reason that we believe it is essential to introduce the BOS to companies in the Middle East. World-renowned as a groundbreaking business tool, the BOS has been praised in leading international business publications, from Publishers Weekly in the US to the UK’s Business Strategy Review.